Crowdfunding for hiSbe: the research results are in

Last month I wrote about crowdfunding and how it can be used as a means of market testing ideas by asking people if they can step up from liking on Facebook, to whipping out a credit card and making an investment. One example I used was hiSbe, a social enterprise that I am a Non-Executive Director for, who were trying to get support for their pilot ethical supermarket in Brighton to the tune of £30,000 through crowdfunding.

Well, the campaign deadline arrived at midnight last night and the good news for hiSbe is that they hit their target. The better news, in terms of measuring demand for the new store however, is that the funding came from 338 supporters; the highest number of supporters any Buzzbnk campaign has had to date.

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