Poor old marketing. It gets such a bad press when it’s badly used but as Gerard Hastings asks, why should the devil get all the best tunes?
You’ll be amazed at what (social) marketing can do if you’re in the business of Doing Good. Well-behaved marketing is essentially about creating relationships between people where everyone goes away a bit better off and no harm is done.
I’m a Marketing Lady who’s slightly obsessive about helping people who are trying to do good in the world, do it a bit quicker (and have more fun), with the help of marketing ideas and tools.
Always interested in hearing from people who are interested in doing the same.